Privacy Policy for Windswept Bloom
At Windswept Bloom, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our online platform, purchase our products, or engage with our services, including fresh flower arrangements, bespoke bouquets for events, corporate floral subscriptions, plant sales, gift delivery, and floral workshops.
Information We Collect
We collect personal information that you voluntarily provide to us when you register on our site, place an order, subscribe to our newsletter, respond to a survey, or fill out a form. This information may include:
- Personal Identification Information: Name, shipping address, billing address, email address, phone number, and payment information (e.g., credit card details).
- Recipient Information: Names, addresses, and phone numbers of individuals to whom you send gifts or flowers.
- Order Details: Products purchased, customisation requests for arrangements, delivery instructions, and occasion details.
- Communication Data: Records of your correspondence with us, including emails and messages.
We also automatically collect certain information when you visit, use, or navigate our online platform. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and information about how and when you use our site. This information is primarily needed to maintain the security and operation of our site, and for our internal analytics and reporting purposes.
How We Use Your Information
We use the information we collect for various purposes, including:
- To Process Orders: To fulfill and manage your purchases, payments, deliveries, and returns of fresh flower arrangements, bespoke bouquets, plants, and gifts.
- To Provide Services: To manage floral subscriptions, register you for floral workshops, and handle corporate floral accounts.
- To Communicate With You: To send order confirmations, delivery updates, service announcements, and respond to your inquiries and support requests.
- For Marketing Purposes: To send you promotional emails about new products, special offers, and events that we think may be of interest to you, in accordance with your marketing preferences.
- To Improve Our Services: To understand how our customers use our products and services, identify trends, and develop new features or offerings.
- For Security and Fraud Prevention: To protect our site and services, and to detect and prevent fraudulent transactions or other illegal activities.
- To Comply with Legal Obligations: To adhere to applicable laws, regulations, and legal processes.
Sharing Your Information
We may share your information with trusted third parties in the following situations:
- Service Providers: We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. These service providers will only have access to information necessary to perform their functions and are contractually obligated to maintain the confidentiality and security of that information.
- Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
- Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
- With Your Consent: We may disclose your personal information for any other purpose with your consent.
Data Security
We implement appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please remember that we cannot guarantee that the internet itself is 100% secure. Although we do our best to protect your personal information, transmission of personal information to and from our online platform is at your own risk. You should only access the services within a secure environment.
Your Data Protection Rights
Depending on your location, you may have the following rights regarding your personal information:
- The Right to Access: You have the right to request copies of your personal data.
- The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- The Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
- The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
- The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
If you make a request, we have one month to respond to you. To exercise any of these rights, please contact us using the contact details provided below.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Policy.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.
Contact Us
If you have questions or comments about this Privacy Policy, you may contact us at:
Windswept Bloom
147 Beach Road,
Kohimarama, Auckland, 1071
New Zealand